Affiliate > Affiliate Program Checklist.
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|By: Paul Siegel|
Affiliate and other cooperative programs are announced almost |
daily. Website owners are flocking to these programs. Enthusiasm
is high. But.........why not compare and evaluate first?
The following checklist was prepared from the point of view of one
seeking a program to affiliatae with. But it can also help a program
initiator compare current programs in order to make his better.
A. Does the Program Offer a Strategic Fit to Your Business?
1. PROGRAM PURPOSE - Define in broad terms
2. COMPLEMENTS YOUR PURPOSE - Does it help you better
realize your website long-range goals?
3. VISITOR LEARNING - Are your visitors interested and will
program help them learn?
B. Do You Trust the Business Initiating the Program?
4. SUCCESS - Does the business have a history of successes?
5. BELIEVABLE ADVERTISING - Does it promise impossible
rewards: get-rich-quick and MLM schemes? Or is it honest and
6. REPUTATION - What does the business literature tell you about
their past operations?
7. WHAT CLIENTS SAY - Contact current clients and ask for
their opinions. Would they recommend this business
organization? Are they benefiting from it?
C. Is the Program Well Designed?
8. AFFILIATE QUALIFICATIONS - Are they signing up
everyone? Or are they being picky? Picky is better.
9. AFFILIATE RESPONSIBILITIES - Better, too, if there are
specific responsibilities. Are affiliates asked to do
promotion, communication with customers, sales?
10. INITIATOR RESPONSIBILITIES - Does the outfit offer help
in promotion, sales and after-sales support?
11. PAYMENT & TERMS - Is there a fee or commission
structure? How frequently are payments made? Does affiliate
get credit for future sales?
12. TRANSACTION TRANSPARENCY - How frequently are
transaction reports made? Are transactions independently
checkable by the affiliate? Is there a third-party audit?
13. CONFLICT RESOLUTION - Is there a SIMPLE method for
14. RETURN TO SITE - Is there a simple way for a website
visitor to return to the site of the affiliate after a
transaction is executed?
D. Will You be Part of a Community?
15. COMMUNICATION MEDIUM - Does the program have a
newsletter, a mailing list, a forum, or some other means of
communicating among all affiliates?
16. AFFILIATE DECISION-MAKING - Does each affiliate have
a voice in making decisions that affect all affiliates?
17. MUTUAL PROBLEM SOLVING - Is there a method whereby
affiliates can pose problems and have them solved by the
affiliate community?- - - - - - - - - - - -
Be extremely careful when evaluating an affiliate program. Most
people dwell on the financial arrangements. These are important, of
course. But more important, I believe, are efforts made to achieve
community. These efforts may bolster your ability to achieve
greater financial goals.
Spend time in evaluation. It will pay off in the long run.
Paul -the soarING- Siegel is the founder of the Learning Fountain
Network (* Excellence * Honesty * Ethics), at
http://www.learningfountain.com; and editor of LearningFOUNT, a
newsletter focusing on Helpfulness Marketing. To subscribe, send
email to: mailto:LearningFOUNTemail@example.com.
Live your vision
About the Author
Paul "the soarING" Siegel, mailto:firstname.lastname@example.org
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* Excellence * Honesty * Ethics<
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